the initiative

There is no shortage of reputable and trustworthy information. However, it’s often locked behind institutional websites from a bygone era or presented in an inaccessible format.

Our task force is creating compelling and easily understandable content and distributing it in innovative ways.

We are using content from the World Health Organisation (WHO) and other trusted sources to create digital response content packages that tackle issues including personal hygiene, physical distancing, myth-busting, and mental health.

Recently, the UN called for creatives to help stop the spread of COVID-19. We've taken their call one step further by assembling some of our best talent to create a simple content repository using Google Sites, with all content freely available to the public and covered by a Creative Commons Attribution-ShareAlike 4.0 International License.